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Written Reviews vs Video Reviews | Plastic Surgeons | Dental Practices | Scottsdale, AZ

 

shift-media-video-testimonials

If one written review says a thousand words… How many words would a video review say?

99% of the time, our recommendation is to go with a testimonial video. Why? Time and time again, research shows that testimonial videos give Plastic Surgery Centers and Dental Practices the most bang for their buck. Look at the stats below:

Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)
Website visitors are 64% more likely to buy a product or service online after watching a video (ComScore)
90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)

Simply put, testimonial videos will keep visitors on your site longer and increase the chances that they will become a new patient. A testimonial video will also bring life and authenticity to your practice in a way that text-based testimonials simply can’t. Seeing and hearing a satisfied patient genuinely talking about their personal experience with your product or service goes a long way in helping you build trust and credibility.

We are all familiar with the phrase “a picture speaks a thousand words” and how the brain processes visuals faster than text. We also know that videos are basically multiple still pictures strung together making it more engaging and powerful than a plain still image.

For us here at SHIFT MEDIA in Scottsdale, AZ. If a picture says a thousand words then a video is definitely priceless!

Videos have been used for a long time now. Creative styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and YouTube has changed the face of video forever. Once you get past the plethora of cute kittens, TV clips and skateboard accidents, you’ll find Dental Practices and Plastic Surgery Centers everywhere are incorporating videos into their marketing strategies.

Integrating video marketing into your online and content marketing strategy won’t just make you current, it also offers important advantages you don’t get from written content.

Video helps you make a memorable, personal connection with your viewers. You can use it to show them you’re more than just another faceless operation and that you can relate to them on an emotional level. This pays off in the form of more reach, credibility and business.

So why use videos?

A carefully scripted 2-3 minute video can be 80% more effective and convey as much information as a bunch of lengthy written testimonials……. In today’s fast paced environment, people would rather watch a short testimonial video for a minute, rather than read a lengthy written review that  will take 5 minutes.

Here’s our top 10 reasons why:

90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. People retain 80 percent of what they see and only 20 percent of what they read.

1- Google loves videos and will give preference to a site with videos making it about 50 times easier to get a video to rank on the first page of Google than other content types.

1.5- Videos have a long shelf life and while a post on Facebook or LinkedIn remains in the news feed for an average of 22 hours, content on YouTube is active and effective for far longer.

2- Statistics for the average YouTube video show that the first three weeks result in 40% of the total video views. The next 30% of video views come after four to 12 weeks of posting. An additional 30% of views come after 12 to 52 weeks.

Video can help present a consistent message every time for every viewer so your customer knows exactly what they are buying from you. It’s also an easy way to make personal connections with users.

1- Video provides an opportunity for you to build trust with your new and existing patients. You can communicate in a casual, conversational style that helps make the practice seem more real and relatable.

2- Video content is social-media-ready and social-media-friendly. It’s easily shareable and easily palatable and is a highly engaging format.

In a video you can decide the tone of voice and can interact and engage with your customers making them feel like you’re talking directly to them. You can choose to be informal, funny, serious or formal. It’s up to you.

1- It is said that prospective customers are 82% more likely to purchase a product or service when video is used.

1- Videos bring patient testimonials to life, boosting your credibility and increasing the likelihood of viewers becoming customers. Smart, strategic testimonials persuade visitors to do business with you much more effectively than you could on your own.

Now that you’re convinced you need a testimonial video, Contact one of our Marketing Consultants here in Scottsdale, AZ. SHIFT MEDIA 480.478.3478

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