Customer testimonials have the highest effectiveness rating at 89%! (WebDAM)
Numbers don’t lie. Studies show that video testimonials are the most effective way to create trust in your products and services. The reason is simple. There is no way to fake a genuine testimonial. Yes, actors can do a good job but when a real customer, client or patient talks about their experience with you on video you can feel the difference.
Website visitors are 64% more likely to buy a product online after watching a video (ComScore)
Everyone wants to make an educated buying decision. When friends and family cannot help, testimonials are the next best thing. Hearing someone who has had positive, real life experience with your business is often what a buyer needs to make the purchase.
90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)
The average consumer will rely on more than just one review before making a decision so the more video reviews (testimonials) the better.
If a picture says a thousand words then a video is definitely priceless!
YouTube has changed the face of video forever. Once you get past the plethora of cute kittens, TV clips and skateboard accidents, you’ll find businesses everywhere are incorporating videos into their marketing strategies. A carefully scripted 2-3 minute video can be 80% more effective and convey as much information as a bunch of lengthy written testimonials……. In today’s fast paced environment, people would rather watch a short testimonial video for a minute, rather than read a lengthy written reviews that will take up to 5 minutes.