Phillip Musial is the co-founder & Executive Director of Sales and Marketing. He is responsible for spearheading the overall growth and direction of the company´s marketing initiatives, strategic partnerships, emerging media platforms, brand image, and customer acquisition through both online and offline advertising. Phillip’s primary responsibilities include executing the company´s marketing strategy to the external public, recruitment advertising, overseeing Web site design and content development, and evaluating and optimizing all aspects of customer interaction. He is also directly responsible for initiating and maintaining all advertising and partnership relationships to help benefit and promote the company´s image and business model.
Prior to starting SHIFT MEDIA, Phillip owned and operated XCLR8 Marketing Group, a Canadian based advertising and marketing firm. Phillip has more than 21 years of local and national multi-platform marketing experience and his professional strengths include dynamic and long term business partnerships as well as strong analytical and organizational skills.